India’s Favourite Snack Brand Embraces Sustainability with Sprih

Guided by a vision to be the best food company in India, Prataap Snacks delivers delight and quality in every packet through its beloved Yellow Diamond brand. Rooted in innovation and integrity, the company partnered with Sprih to align its sustainability journey with its core mission - enhancing consumer satisfaction while respecting resources and uplifting communities.

This case study explores how Prataap Snacks moved beyond compliance to build a data-driven, long-term sustainability strategy - enabled by Sprih’s tailored platform for FMCG.

Sustainability has always been a core part of our philosophy, and we were determined to go beyond just ticking the compliance box. With Sprih on board, we were able to channel our efforts more strategically, track our initiatives effectively, and lay the foundation for long-term, meaningful impact.

- Sumit Sharma, CFO, Prataap Snacks Ltd.

Introduction

Prataap Snacks, the maker of the beloved Yellow Diamond brand, has become a household name across India in less than two decades. With a deep understanding of Indian taste preferences and a relentless drive to innovate, Prataap Snacks has won over millions of consumers by consistently delivering products that strike the right balance between taste, quality, and well-being.

Driven by a strong commitment to excellence, Prataap Snacks reaches millions of retail outlets and sells snack packets on a massive scale every day.

This remarkable reach is enabled not only by operational efficiency but also by a forward-looking approach to sustainability. From responsible waste management to transitioning toward renewable energy, the company integrates sustainable practices into its core operations to reduce its environmental impact.

At Prataap Snacks, innovation isn’t just about new flavours - it’s about building a better future. By embracing sustainability alongside quality and tradition, the company is redefining what it means to be a modern Indian food brand. Every crunch is a story of taste, trust, and thoughtful progress.

Prataap Snacks: the Scale and Scope

Snack Packets

12,000,000

Enjoyed Everyday

Retail Outlets

2,200,000

Across Country

Number of Plants

Across Country

Distribution Network

5,200

Super & Sub Distributors

Challenges

The Hurdles in Prataap Snacks' Path

Complex Scale of Operations: From factories to transportation and raw material suppliers, Prataap Snacks operates on a vast, complex scale. Understanding this structure and unifying all sustainability data under one platform was crucial.
Proactive Compliance: Beyond meeting BRSR requirements, they aimed to stay ahead of compliance, focusing on impactful, on-ground sustainability actions.
Integrating Existing Initiatives: With numerous initiatives already underway - from renewable energy to waste and water management - the challenge was to bring them together into a cohesive strategy.
Beyond Emissions: As an FMCG company heavily reliant on natural resources, they needed to track consumption of all key resources, not just emissions.
Understanding Climate Risk: Dependence on farmer-produced raw materials exposed the business to climate risks, making climate risk assessment part of their long-term vision.

Looking for Answers to…

A system tailored for FMCG sustainability: Adaptable to the unique sustainability needs of FMCG operations.

Less manual work, more action: Streamlined data management frees up time for impactful sustainability efforts.

Quarterly board reporting: Enables regular progress reviews and timely corrective actions.

Automated BRSR reporting: Built-in, traceable, and collaborative module for seamless report generation.

Actionable insights: Leverages FMCG-specific initiatives to optimize the sustainability roadmap.

Compliance Readiness: To stay ahead of rapidly evolving global sustainability regulations

Solutions

Sprih’s Comprehensive Approach

Decoding the FMCG Sustainability Landscape:
FMCG supply chains are complex, with emission sources often extending beyond organizational boundaries. From identifying hidden emission sources to mapping sector-specific emission factors, we built a deep understanding of the unique sustainability challenges faced by Prataap Snacks.
Tailored Platform Configuration: Rather than disrupting existing workflows, Sprih aligned its platform with existing processes - ensuring smooth adoption and a minimal learning curve. The system was configured to reflect how sustainability is actually managed on the ground.
Enhanced Waste and Water Intelligence: Recognizing the critical role of waste and water in FMCG operations, the system was set up to handle granular classification - by waste type, treatment method, and water withdrawal sources - enabling a more holistic view of resource use.
Customized Dashboards & KPIs: We designed real-time dashboards and KPIs tailored to Prataap Snacks’ operational structure. These tools offered leadership clear, actionable insights to track progress and steer strategy at any time.

Sprih’s Solutions Turning Sustainability into Business Impact

01

Centralized Platform:
Unified data across operations for better visibility and control.

02

Integrated Initiatives:
Mapped and aligned existing efforts in energy, water, and waste under one strategy.

03

Automated Compliance:
Simplified BRSR reporting and enabled regular board updates.

04

FMCG-Focused Design:
Reduced manual work and enabled scalable, auditable sustainability actions.

India’s Favourite Snack Brand Embraces Sustainability with Sprih

Prataap Snacks: the Scale and Scope

The Hurdles in Prataap Snacks' Path

Looking for Answers to…

Sprih’s Comprehensive Approach

Sprih’s Solutions Turning Sustainability into Business Impact

01

02

03

04

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