The Business of Being Green: Crafting a Sustainable Corporate Future

  • 5 min. read
  • Hemant Joshi

What if businesses could do well by doing good? That’s not a dream – it’s the future of business.

Sustainability is now a big player in the corporate world. It’s not just about being green; it’s about smart business, innovation, and staying ahead. 

We’re diving into how sustainability is more than just a trend – it’s a key driver of business success. By looking at PepsiCo and Tech Mahindra, we’ll unpack how going green is good for the bottom line.

The Importance of Sustainability in Corporate Culture

Sustainability in today’s corporate world goes beyond environmental impact.  

It’s about a business strategy aiming to positively impact society and the environment. This approach addresses global issues like climate change, human rights, and resource depletion, all while driving business success. 

Defining Sustainability in a Corporate Context

  • A Holistic Approach: It’s not just about being eco-friendly. Sustainability encompasses a broad range of practices from reducing carbon emissions to ensuring fair working conditions and tackling gender inequality.

  • Beyond Altruism: Sustainability is way more than good deeds — it’s smart business. Incorporating these practices can boost financial performance, as ethical and sustainable companies often outperform their counterparts in the long run.

Benefits of Sustainability

  • Brand Protection and Risk Mitigation: Sustainable practices help avoid scandals and public relations disasters, safeguarding your brand’s reputation.
  • Competitive Advantage Through Purpose: Being purpose-driven attracts a motivated, skilled workforce, enhancing employee satisfaction and loyalty.
  • Tapping into the Sustainable Market: Consumers, especially millennials, are increasingly choosing sustainable products, opening new markets and boosting sales.
  • Driving Change Through Cooperation: Collaborative sustainability efforts can lead to significant positive change, both socially and environmentally.

Incorporating sustainability into corporate culture is no longer an option but a necessity for long-term success. 

It involves a comprehensive approach that extends beyond environmental efforts to include social and governance aspects. The benefits range from improved market position and brand reputation to attracting a talented workforce and tapping into growing consumer demand for sustainable products. 

Integrating Sustainability – Strategies and Challenges

Embedding sustainability into your corporate culture? It’s all about smart moves and tackling hurdles head-on. 

Key Strategies for Integration

  • Leadership Commitment: Top-down support is key. Leaders need to walk the talk.
  • Employee Involvement: Get everyone on board. Engage employees at all levels through training and initiatives.
  • Policy Changes: Embed sustainability into company policies and everyday practices.
  • Sustainable KPIs: Set clear sustainability goals and metrics. Measure and track progress.

Challenges Faced and Overcoming Them

  • Resistance to Change: Change can be tough. Tackle it with clear communication and by showing the value of sustainability.
  • Cost Implications: Yes, it can be costly. But think long term. Sustainable practices often lead to cost savings down the line.
  • Knowledge Gaps: Fill these with training and education. Stay updated on sustainability trends and best practices.

Remember, integrating sustainability is a journey. It’s about making continuous progress, learning, and adapting along the way. 

Keep it practical, involve your team, and stay focused on the big picture.

Green Turns to Gold – Making the Business Case for Sustainability

In the world of business, going green is more than a badge – it’s a strategy that’s shaping the leaders of tomorrow.

Reaping Long-Term Rewards

  • Innovation Leads to Expansion: Embracing sustainability often sparks innovation. It opens doors to new markets hungry for eco-conscious products and services.
  • Attracting Investment: Investors are eyeing companies with green practices. Sustainability isn’t just appealing; it’s becoming a magnet for funding.
  • Risk Management: A sustainable approach helps dodge various risks – environmental, regulatory, and even reputational.
  • Stay Ahead of the Curve: With environmental regulations on the rise, companies ahead in sustainability are also ahead in compliance, steering clear of fines and penalties.
  • Happy Team, Strong Business: Companies with a focus on sustainability see more engaged and loyal employees. People want to work where their values are reflected.

Employees, especially millennials and Gen Z, are also seeking employers whose values align with their own, leading to an increased focus on sustainability in corporate recruitment and retention strategies. 

In a nutshell, integrating sustainability is like hitting multiple targets with one arrow – innovation, investment, risk management, regulatory compliance, and employee satisfaction. It’s not just about doing good; it’s about doing good business.

PepsiCo Case Study

A great example of how environmental sustainability and business success can go hand-in-hand is PepsiCo. In 2020, the food and beverage giant generated $70 million in revenue on the back of sustainability efforts. [1]

On the back of that success, the company has committed to reducing absolute scope 1 and 2 greenhouse gas emissions by 75%. It will also reduce Scope 3 GHG emissions by 40% by 2030. 

Focusing on the dual pillars of mitigation and resilience, PepsiCo began re-evaluating targets, including peer benchmarking, modeling and forecasting. 

The result was a comprehensive strategy that now spans the entire business.

Quantifying the Impact of Sustainable Corporate Culture

One of the significant challenges in integrating sustainable corporate culture is quantifying its impact, particularly when it comes to intangible benefits that go beyond finance. 

Traditional business metrics are adept at measuring tangible aspects like revenue growth or cost savings but often fall short of capturing the full spectrum of advantages brought by a sustainable corporate culture. 

These benefits manifest in less direct, yet equally important, ways such as improved brand reputation, customer loyalty, and employee satisfaction.

Measuring the impact of sustainability on such intangible assets requires a nuanced approach. 

For instance, how do you quantify the value of a positive corporate image or the level of employee engagement? 

These aspects, while not directly reflected in a company’s financial statements, play a crucial role in long-term viability and market success.

Tech Mahindra Case Study

Let’s take the example of Tech Mahindra, a global brand that has married environmental sustainability into its corporate culture. [2]

Based on the 3 pillars of planet, profit, and people, the company established a 5-year sustainability roadmap. As a result, it was able to set clear, science-based targets to reduce GHG emissions without compromising business outcomes.

In the words of Sandeep Chandna, Chief Sustainability Officer and Chief Customer Officer – 

“Sustainability is just not a target to be achieved; instead it is a lifestyle that is incorporated into our business. Making the best use of technology to sustain the environment and society will go a long way.”

Embrace the Future of Business with Sustainable Practices 

Sprih can guide your journey towards integrating environmental strategy into your corporate culture for lasting success. 

Contact Sprih today to unlock the full potential of sustainability in your business operations and step into a profitable tomorrow.


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