Elizabeth brings nearly a decade of consumer insights, brand strategy, and applied foresight to one of sustainability’s most persistent problems: the gap between what people say they value and what actually drives their behavior.
As North America Commercial Partner for Sustainable Transformation at Kantar, she leads go-to-market strategy and sustainability consulting for brands navigating a market where 85% of consumers want sustainable choices — but most brands still fail to connect their efforts to what consumers actually experience. She has contributed to landmark research including Kantar’s Sustainability Sector Index, Brand Inclusion Benchmark, and the UN Global Compact’s CMO Blueprint for Sustainable Growth. She is a regular conference speaker, most recently at Sustainable Brands 26.
Her background spans consumer insights, applied foresight, behavioral neuroscience, and data-driven storytelling. She recently completed a Certificate in Circular Economy from the University of Exeter Business School and holds an MBA with a concentration in marketing from UNC Greensboro.
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