Maithili has spent three decades at the heart of global retail operations — and is now asking the question most brands are still afraid to answer: what does it actually cost to keep overproducing?

Maithili brings nearly three decades of Fortune 50 operating experience to the most consequential challenges in global retail and supply chain. At Nike, she spent almost nineteen years across supply chain strategy, global replenishment, marketplace operations, and sustainability — including founding Nike’s Enterprise Operations Sustainability function and deploying AI-driven allocation capabilities that recovered $800M+ in full-price sales.

At Target, she led global sourcing and manufacturing across a $30B+ owned-brand portfolio, navigating tariff exposure, geopolitical volatility, and supply chain redesign at scale.

She now leads La Naia, an advisory firm helping consumer brands and retailers redesign operating models for a world where volatility is permanent and overproduction carries real financial and regulatory consequences. She is a sought-after keynote speaker, a recognized supply chain leader, and co-author of research on sustainability in premium brands. She holds an Executive Education in AI from MIT Sloan and a BS from Columbia Engineering, where she graduated summa cum laude.

Found her interesting? Connect with Maithili on LinkedIn